India’s digital economy is growing at a speed that surprises even the people building it. Most of the time, the spotlight goes to consumer apps or big e-commerce brands. But the real strength of India’s online economy lies behind the scenes: the Digital Infrastructure powering payments, cloud systems, merchant tools, and AI-driven services.
Infibeam Avenues Limited is one of the few Indian companies that focused early on Digital Infrastructure instead of chasing customers directly. Today, this strategy helps thousands of businesses across India and abroad run smoothly and grow confidently.
Below is the Indian version of Infibeam’s journey, written in easy English for MSME owners, local entrepreneurs, and Indian business leaders.
1. A Big Shift: From Online Retailer to Digital Infrastructure Builder
Infibeam started in 2010 in Ahmedabad as an e-commerce retail website. But the company quickly understood that India did not just need online shopping. India needed Digital Infrastructure that helps businesses go online easily.
In 2012, Infibeam launched BuildaBazaar, a platform that allows merchants to create online stores without technical skills. BuildaBazaar helped thousands of small businesses start their digital journey, proving the importance of strong Digital Infrastructure in India.
2. CCAvenue: A Strong Payment Backbone for India
Infibeam’s payment platform CCAvenue is now one of India’s largest payment gateways. It supports UPI, cards, net banking, and wallets, acting as a one-stop payment solution for merchants.
Key innovations include India’s first CBDC (Digital Rupee) payment integration in 2023, strong fraud control tools, and compliance-ready systems. While other apps focus on consumers, CCAvenue focuses on merchant stability.
3. BillAvenue: Digital Payments for Rural India
BillAvenue has over 1 million payment agents across India, especially in rural and semi-urban areas. These agents operate through kirana shops, medical stores, and small outlets.
This Digital Infrastructure allows millions of Indians to pay utility bills digitally, reducing queues and improving access. Partnerships like HPCL enable digital LPG bookings.
4. India’s First AI Hub: The Next Level of Digital Infrastructure
Infibeam is building India’s first AI Hub at GIFT City, focused on fraud detection, risk management, personalization, and operational efficiency. Supported by Gujarat’s IT/ITeS policy, the company has also purchased land in Ahmedabad to speed up development.
5. Phronetic.AI: Practical AI for Indian Industries
In 2024, Infibeam launched Phronetic.AI to build AI solutions for real Indian business problems. In 2025, it partnered with Nawgati Tech to develop AI systems for India’s fuel and mobility sector.
This AI is directly embedded into Digital Infrastructure, supporting day-to-day business operations.
6. Strong Financial Growth Through Infrastructure Services
Infibeam’s steady growth reflects its infrastructure-first model:
- FY25 revenue: ₹3,726 crore (up from ₹2,961 crore in FY24)
- Income from payments, subscriptions, technology services, and advertising
- Profitable B2B2C model
Unlike many consumer-tech firms, Infibeam’s Digital Infrastructure approach ensures financial discipline.
7. Acquisitions That Strengthened the Core
To strengthen its Digital Infrastructure, Infibeam acquired:
- Cardpay Technologies for payments
- DRC Systems for ERP and cloud services
- OdigMa for technology development
These acquisitions helped build complete and scalable tech stacks.
8. TapPay and Future Innovations
TapPay, launched in 2022, turns Android phones into payment terminals, reducing costs for small merchants.
In 2025, Infibeam approved raising ₹700 crore to expand AI initiatives, international payments, and launch Rediff Pay, further strengthening India’s Digital Infrastructure.
9. GIFT City: The Smart Location Choice
The AI Hub at GIFT City provides global market access, regulatory sandboxes, tax benefits, and a strong talent pool, placing Infibeam at the center of India’s Digital Infrastructure future.
Digital Infrastructure and Social Impact
Infibeam supports India’s growth by enabling digital payments for small shops, bill payments in rural areas, online selling for MSMEs, and technology jobs across regions.
What Businesses Can Learn
- Infrastructure businesses grow slower but last longer
- Timely pivots create long-term value
- Ecosystems matter more than quick wins
- Government policy can accelerate growth
Conclusion
Infibeam may not always be in headlines, but its Digital Infrastructure powers a major part of India’s online economy. From payments to AI and bill networks, the company supports millions of transactions daily.
As India moves toward a $5 trillion economy, strong Digital Infrastructure will decide future leaders. Infibeam Avenues stands out as one of the companies quietly building that future, brick by digital brick.
Image Credits: ENTracker
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